Social Media

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Rank the Coast, a social media marketing company.



Facebook is an incredibly beneficial platform to market a business. By regularly posting status updates with creative and helpful information, photos and links to a website or blog post, a business can build a solid online reputation and gain customers for your business.



A picture is worth a thousand words. Instagram marketing is a quick and effective method of promoting a business’ goods or services to over 700 million monthly users. Instagram allows a business to build brand awareness and promote its services in an authentic and likeable way.



Expanding an internet marketing campaign to include marketing on LinkedIn is a way to promote your brand to a community of other professionals. A company LinkedIn page helps establish the professionalism of the company and garner interest in the brand.



It is estimated that one-third of all time spent online is spent watching videos. YouTube, with over one billion users and over three billion hours of video watched per month, has become the second largest search engine. YouTube marketing is a unique way for marketers to promote business.

How Social Media Marketing and SEO Intertwine

While social media marketing and SEO are two distinct areas of internet marketing, but efforts in each marketing technique help to build the effectiveness of the other. SEO and social media marketing are two of the most common additions to successful internet marketing efforts. And while each is distinct, with its own benefits and nuances, the two marketing techniques are uniquely intertwined. By running both an SEO and social media marketing campaign, the benefits and improvements in each will help boost the other. This allows a business that garners organic traffic and traffic through social media platforms to vastly increase traffic to the website, qualified leads and business. Sharing on social media drives traffic to a website. When a business creates an informative and interesting social media account, the posts from that account will encourage users to leave the social media account and view the business’ website. Those links from the social media account to the official website promote content, drive traffic and help build a strong backlink profile. Social media engagement builds trust and brand recognition and gain and maintain customers, all while helping improve organic ranks.

Social Media Content Marketing

Internet marketing relies on the creation of unique, informative and thought-provoking content. Through social media posts you can keep customers up-to-date with products and services; provide lessons or information on related topics or product use; answer customer questions real time; and build conversation around your brand. Relevant and clever content on social media helps build brand trust, qualified leads and a bigger business. Advertising on social media is a paid way to promote your business by placing it right in the eyes of a consumer that is already interested in the product or service that you offer. Social media ads can be used to target certain demographics that your business wants to target. Ads also populate based on a social media user’s past internet usage and searches so that your ad will appear if you offer something similar to what the user historically has searched for.

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