Just like organic search engine results, the higher the placement of the ad, the more traffic and leads it is likely to generate. Every time the ad is clicked on, the advertiser will pay for the click; the amount per click is dependent upon the industry and keyword search volume. Each campaign allows a budget to be set; the ad will turn off once that budget is met to guarantee that an advertiser does not spend above budget. A well-run PPC marketing campaign can yield high return on investment for you.

Through paid ads, an advertiser is placed directly in the eyes of a searcher that is actively seeking a product or service; it is therefore a quick and efficient way to gain website traffic and leads. This in turn can result in new customers a more profitable bottom line. Rank the Coast’s professionally developed and maintained PPC marketing professionals have the ability to turn your couple of dollars into hundreds or thousands through a well-developed paid advertisement campaign.