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Content Marketing

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The creation of informative and captivating content will help a business connect with an audience to generate new leads and business.

A powerful content marketing campaign has the ability to transform your business into a lead-generating and lead-converting well-oiled machine. While content marketing is typically associated with a larger realm of internet marketing (such as SEO or social media marketing), it can also be its own internet marketing campaign. At Rank the Coast we offer content marketing strategies designed to build awareness and interest in brand, with the goal of lead generation and conversion at the forefront of the plan; we create, publish and distribute content to an online audience. Our content is created to appeal to a business’ target audience to help build consumer conversations and hype around the business’ brand. Our content creation encompasses both written and visual content and is designed to fit the needs of our business clients. Our approach is innovative and creative, as each campaign receives personal attention and a unique touch. Rank the Coast is a digital marketing agency capable of executing content to expand business.

Types of Content Creation Offered by Rank the Coast

Content marketing can take various forms that can work independently or combined to promote a business.

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Website Content

Website content is crucial to the success of an internet marketing campaign for a number of reasons. It is important to provide consumers with website content that is significantly informative, yet interesting enough to keep the attention. It is also important to incorporate keywords related to your industry that have large search volumes, as this will increase organic search engine ranks. Search engines will only deem your website worthy of impactful placement if your content is relevant, well-structured, on the lengthier side and of course, has proper spelling, grammar and punctuation.

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Blogs

Blogs are designed to provide information about a product, service or inquiry. While blogs typically do not promote a business in a traditional way, this form of content marketing is extremely beneficial as it entices those interested in the topic to visit your site. A blog post on a business’ website not only helps inform the consumer but shows off a business’ knowledge and personality in a relatable way. Blog content will leave a positive image of your business in the reader’s mind and increase the likelihood that he or she will choose your company to engage in business with.

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Visual Content

Not all content is written words, and in fact, photographs, infographics and other visual content more commonly draws in a reader than written text; this causes an increase in leads and sales. Visual content on websites, in brochures or on proposals will help the consumer understand your business or industry and quickly convert leads. In addition, the addition of videos to your website, landing page or promotional material will allow a consumer to get to know you and your business, making the shopping experience more personal. A personal touch is always more likely to convert a lead than one that feels distant or cold.

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Newsletters

Newsletters and other methods of direct marketing at targeted customers or potential customers can be tremendously effective in converting and maintaining leads and clients. Newsletter marketing is a marketing method that involves sending out information on a brand to interested parties. A newsletter is a clever method to educate consumers on an industry and business, without the consumer feelings as they have been ambushed with a sales pitch. They can contain a range of content including sales information, industry information, statistics and articles. It is an effective and non-pushy way to convert a lead.

The Content Marketing Process

 
 

When you consult us, we will run a complete audit on your current marketing strategy and we will discuss the results of that audit and a strategy to move forward. Once we receive your approval of the plan, our professional content writers will draft the appropriate content to execute the plan on a monthly basis.

All content will be sent to you for approval before it is published. Our web team will publish the content on your website and elsewhere, where appropriate. This content creation and marketing process will help generate leads and build business.

Why Choose Content Marketing for a Business

Content Marketing is a crucial aspect of an internet marketing campaign if you are looking to take your business to the next level.

 

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Create Brand Awareness

Content creation builds brand awareness by significantly increasing traffic to your website and qualified inbound leads.

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Build Trust in your Brand

The more relevant and informative content you release, the more trust consumers will have that you are an authority in your industry.

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Content is Easily Shared Online

When you release content to the public, it is quite often that content is shared on a readers social media, increasing its visibility.

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Assists in Organic SEO

The more content and relevant keywords that are included in your site, the more relevant the search engines will view your site, improving ranks.

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Intice Potential Customers

It is usually quite clear which topic, service or product the content pertains to; this helps attract only those people who are interested in your industry and ready to buy.

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Creates Repeat Customers

If your website is known to release good content, people will continuously return to the site for more. This increases traffic and the likelihood of business.

Why our Clients Chose Rank the Coast

Rank the Coast transformed my website from an outdated site to a modern professional site that closes deals on its own, and has been working on my SEO since the site has been done. I am on the first page for many of my industry’s keywords and my business has increased two-fold.

Marla M.

Summerville, South Carolina

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