What is a Brand?
A brand is not viewed as a business asset on paper; it is not reported on annual tax returns. However, your company’s brand is one of its most valuable assets as the brand defines the company and attracts consumers to the company. Although it is hard to assign a dollar value to a brand identity, both the help and hurt a brand identity can create shows that it is worth the value of your business. Besides acting as the personality of your company, your brand is ultimately your company’s reputation. It is crucial to create, develop and strengthen a brand that will promote business ventures and be seen positively by the public of customers. Rank the Coast is a team of professional internet marketers that help a brand develop its identity in the online marketplace.
What We Need From You...
What type of business will it be?
Who is your target audience?
Does your brand have a message?
Have you decided on a name or tagline?
Who Needs Online Brand Development Services?
PUBLIC RELATIONS
Public relations campaigns seek to manage the flow of information from a business to its target consumer or the general public. It is a form of written or verbal marketing that allows a business to place a message it wants the public to hear in the eyes or ears of the public. Public relations includes the use of press releases, other written or verbal communications or reputation management to create a more positive, relatable or interesting feeling toward a company. Rank the Coast is a premier digital relations firm that concentrates on building positive press for our marketing clients.
Why Issue Press Releases
- Build brand awareness.
- Alerts for new products or services.
- Inform the public of new industry trends
- Highlight charitable contributions.
- Announce the launch of a new website.
- Provide details on public events, seminars or lessons.
- Address lawsuits or allegations against a business.
- Discussion of a major business milestone.
- Announce a major client or corporate partner.
- Detail receipt of an award or recognition.
In business, your reputation is everything; with stiff competition in nearly all business worlds, consumers will always choose a company with a good reputation over one with a poor reputation. Online reputation management is an internet marketing strategy put in place with the intent of improving online reputation through meaningful customer engagement. These campaigns can either be proactive (meaning a business starts to build a positive reputation for the sake of creating a positive outlook on the company) or reactive (which usually occurs when a business receives negative feedback from a customer, employee or the government). It is always best to begin a reputation management campaign with a clean slate; the internet allows you to shape the perspective of your business in the light you desire it to be seen.
For example, a business can have an automated system that allows customers with positive experiences to leave reviews on search engines, social media or your business’ website. This will begin to build a positive reputation. SEO and social media marketing, as well as customer feedback and interaction, are often included in a successful reputation marketing campaign. Of course, should a customer or employee release a negative statement into the public domain, our PR management team can address that review or release by proactively releasing positive information as well as increasing SEO efforts. Reputation management is simply a method by which you display the value of your business to your target market.
Rank the Coast transformed my website from an outdated site to a modern professional site that closes deals on its own, and has been working on my SEO since the site has been done. I am on the first page for many of my industry’s keywords and my business has increased two-fold.
Marla M.
Summerville, South Carolina
