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BRAND DEVELOPMENT

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A company with a strong, clear and identifiable brand and identity is the key to operating a highly profitable and successful business.

What is a Brand?

A brand is not viewed as a business asset on paper; it is not reported on annual tax returns. However, your company’s brand is one of its most valuable assets as the brand defines the company and attracts consumers to the company. Although it is hard to assign a dollar value to a brand identity, both the help and hurt a brand identity can create shows that it is worth the value of your business. Besides acting as the personality of your company, your brand is ultimately your company’s reputation. It is crucial to create, develop and strengthen a brand that will promote business ventures and be seen positively by the public of customers. Rank the Coast is a team of professional internet marketers that help a brand develop its identity in the online marketplace.

Steps to Build a Reputable Brand

The effort it takes to get a business off the ground and to build clout around a brand is not easy; but it can be much less stressful with a professional internet marketing and brand development company at your side.

What We Need From You...

While our brand developers will be more than happy to assist with all facets of brand development, you know the true heart of your desired business best.

What type of business will it be?

This answer is the easiest to figure out. But while you may know what goods or services you plan to provide, it is important to figure out how will you stand out from a saturated business market. Figure out at least ten reasons why a consumer should choose your business; this will help you develop a business strategy moving forward.

Who is your target audience?

It is a big mistake to start a business and try to target everyone. “Everyone” is an impossible group to target as different people have different goals, interests and needs. The most profitable businesses have a clearly defined target consumer. You can focus on a physical area, gender, age group, interest group or another common denominator.

Does your brand have a message?

A brand’s message is a way to connect your goals to the goals of a target consumer, a potential employee, interested business opportunity or the general public. A strong, clear and relatable message will allow the public to identify and trust your business. Brand messaging on its own can help convert prospective consumers into customers.

Have you decided on a name or tagline?

The names and tagline of your business is an easy and effective way to get your brand’s message across. An original, easy to remember and clever name that ties back to your brand and industry will be the most effective to create new business. People tend to continue to do business with brands they remember; a name can be memorable!
What You Can Expect From Us...

Once you have established the heart of your business, we can discuss and execute the steps to appropriate brand development online.

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A Eye-Catching Logo

A creative and well-designed logo is a method to bring your brand, the name and the tagline to life. Our digital designers will create a logo that fits with your brand, name, message and target client range.

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A Professional Website

A website is the face of your business online. It is important to create a good first impression with a well developed site. Our professional web designers will design and develop a custom website for your brand.

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An Inclusive Marketing Strategy

Once your website is launched, it is important to develop a strategy to market the site. Rank the Coast’s internet marketing campaigns include SEO, social media marketing, content marketing and more.

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Analysis and Tracking

After a marketing strategy is launched, our internet marketing specialists will continue to track and analyze your account for lead generation, conversion and sales figures, and tweak the campaigns accordingly.

Who Needs Online Brand Development Services?

Strategic brand development and maintenance is imperative for all businesses. Whether you own a start-up, a struggling business or a business looking to re-brand or modernize, Rank’s the Coast’s brand development packages can help you establish your business as a market leader in your industry. Our efforts have been proven to result in increased brand recognition and trust, qualified leads, higher conversion rates and improved sales.

PUBLIC RELATIONS

Present a positive image to your target consumer through a valuable and well-managed online public relations campaign.

Public relations campaigns seek to manage the flow of information from a business to its target consumer or the general public. It is a form of written or verbal marketing that allows a business to place a message it wants the public to hear in the eyes or ears of the public. Public relations includes the use of press releases, other written or verbal communications or reputation management to create a more positive, relatable or interesting feeling toward a company. Rank the Coast is a premier digital relations firm that concentrates on building positive press for our marketing clients.

Why Issue Press Releases

A press release is an article on a newsworthy topic with regard to a business; its intent is to shine a meaningful and positive light on the company. It is released by a publisher and then “picked up” by media outlets that believe it to be of interest to its target readers. Our PR agency drafts and releases newsworthy content for businesses, to meet a business’ public relations needs.


  • Build brand awareness.

  • Alerts for new products or services.

  • Inform the public of new industry trends

  • Highlight charitable contributions.

  • Announce the launch of a new website.

  • Provide details on public events, seminars or lessons.

  • Address lawsuits or allegations against a business.

  • Discussion of a major business milestone.

  • Announce a major client or corporate partner.

  • Detail receipt of an award or recognition.

What is Reputation Management?

 

 

In business, your reputation is everything; with stiff competition in nearly all business worlds, consumers will always choose a company with a good reputation over one with a poor reputation. Online reputation management is an internet marketing strategy put in place with the intent of improving online reputation through meaningful customer engagement. These campaigns can either be proactive (meaning a business starts to build a positive reputation for the sake of creating a positive outlook on the company) or reactive (which usually occurs when a business receives negative feedback from a customer, employee or the government). It is always best to begin a reputation management campaign with a clean slate; the internet allows you to shape the perspective of your business in the light you desire it to be seen.

For example, a business can have an automated system that allows customers with positive experiences to leave reviews on search engines, social media or your business’ website. This will begin to build a positive reputation. SEO and social media marketing, as well as customer feedback and interaction, are often included in a successful reputation marketing campaign. Of course, should a customer or employee release a negative statement into the public domain, our PR management team can address that review or release by proactively releasing positive information as well as increasing SEO efforts. Reputation management is simply a method by which you display the value of your business to your target market.

Why our Clients Chose Rank the Coast

Rank the Coast transformed my website from an outdated site to a modern professional site that closes deals on its own, and has been working on my SEO since the site has been done. I am on the first page for many of my industry’s keywords and my business has increased two-fold.

Marla M.

Summerville, South Carolina

Get in Touch With Us

Brands who trust us to deliver