Rank the Coast, a social media marketing company.
Rank The Coast optimizes business’ social media platforms to gain followers, create relevant and interesting social media posts and create and manage social media advertisements to reel in targeted consumers. Social media platforms are becoming increasingly popular as sources to search for goods or services. In addition, even when an individual uses Google for a business recommendation, it is very likely that the individual will also check the business’ social media accounts to verify information, learn more about the company and read user-feedback. An aggressive social media marketing campaign will help your business gain recognition, trust and followers, which will ultimately lead to more qualified leads and business.
SEO and social media marketing are two of the most common additions to successful internet marketing efforts. And while each is distinct, with its own benefits and nuances, the two marketing techniques are uniquely intertwined. By running both an SEO and social media marketing campaign, the benefits and improvements in each will help boost the other. This allows a business that garners organic traffic and traffic through social media platforms to vastly increase traffic to the website, qualified leads and business.
Sharing on social media drives traffic to a website. When a business creates an informative and interesting social media account, the posts from that account will encourage users to leave the social media account and view the business’ website. Those links from the social media account to the official website promote content, drive traffic and help build a strong backlink profile. Social media engagement builds trust and brand recognition and gain and maintain customers, all while helping improve organic ranks.
Another benefit is that social media sites themselves will rank in search engines. When a business name is searched via a search engine, it is likely that the official website, along with any social media sites the business uses will appear. When a business is able to rank its website and its social media pages, that business will take up valuable space atop search engines; this will push competitors’ pages further down on a search engine listing and further promote your business.
Social Media Content Marketing
Internet marketing relies on the creation of unique, informative and thought-provoking content. Through social media posts you can keep customers up-to-date with products and services; provide lessons or information on related topics or product use; answer customer questions real time; and build conversation around your brand. Relevant and clever content on social media helps build brand trust, qualified leads and a bigger business.
Social Media Advertising
Advertising on social media is a paid way to promote your business by placing it right in the eyes of a consumer that is already interested in the product or service that you offer. Social media ads can be used to target certain demographics that your business wants to target. Ads also populate based on a social media user’s past internet usage and searches so that your ad will appear if you offer something similar to what the user historically has searched for.